High-tech processes and products consist of highly complex relationships. Key distinguishing features for these companies are service and experience with customers. The need for processes that can adapt efficiently and flexibly to changes has grown considerably in the current era of the Internet of Things and digital transformation. Demand for system solutions and strategies that make this possible is therefore growing. We support our customers to respond flexibly to the changing requirements of the markets.
Use Case High-Tech+
|Duration: 32 months||Sector: Technology||Function: Business development|
A start-up in the technology sector wanted to place its Cloud products (IaaS/PaaS) on the market. First we developed a go-to market strategy together with the customer and defined sales processes that were subsequently automated using a CRM tool. In addition, the relaunched website was to feature a web-to-sales process including registration. This offers potential customers the option to access Cloud services. We also intermeshed marketing with sales and business development activities using a “growth-hacking concept”.
Amir Feghhi has more than 12 years of experience in project management, CRM, and digital and business development. He has previously worked with start-ups, medium-sized businesses and corporations, predominantly in the fields of finance, automotive, energy, the food industry and technology.