The terms “digital,” “digital transformation” and “Industry 4.0” have become ubiquitous in recent years, announcing a technological shift for all sectors of business. Changing customer needs and new networking possibilities lead to new products and services. These enable a unique user experience for the customer. Fusion Consulting supports its customers in the planning and implementation of digital (business) strategy.

By cooperating with other service providers in the field of digital business models and big data, Fusion Consulting’s management team benefits from many years of experience in Cloud computing, big data, Salesforce and CRM.

Use Case Digital

Duration: 4 months Industry: Automotive Function: Sales

The challenge for our globally active customer was acquiring a complete 360-degree view of their customers in the sales area. This was to be effectively linked with the lead and opportunity management system. A further difficulty was that the necessary documents for processing customer orders were stored in different systems.

Using Salesforce, we implemented an innovative new CRM system. This gives our customer a clear overview of their current customer structure and the corresponding customer communications. We also made improvements to order processing by introducing a data storage system within Salesforce, as well as the Chatter function to promote effective team communication.


Amir Feghhi

Amir Feghhi has more than 12 years of experience in project management, CRM, and digital and business development. He has previously worked with start-ups, medium-sized businesses and corporations, predominantly in the fields of finance, automotive, energy, the food industry and technology.